https://www.akanksaupadhyay.com/about daily 1.0 2020-09-11 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0e1ad4cbf0a8029cbca248/1596210704788/IMG_2587.jpg About - I am Akanksa (/uh.kank.sha/), a user experience researcher, with a passion for emerging media technology and ethical tech. I’m a graduate of Boston University’s Emerging Media Studies department. With an interest in how to use technology and motivational design to encourage users to make altruistic choices, I am is looking for opportunities in UX and media research. In addition to my UXR work, past experience in the PR industry, alongside my bachelor’s in PR from Boston University gives me a unique understanding of marketing communications, which gives me a unique approach to UX. My ability to seamlessly translate different stakeholder needs to develop standardised research objectives makes me a strong addition to any team. https://www.akanksaupadhyay.com/gshop daily 0.75 2020-07-13 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0b8418fe97c9602d130c64/1594590636353/.jpg GSHop https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0c910712955959aa5c3b14/1594659087759/Screenshot+2020-07-13+at+12.51.11+PM.png GSHop https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0c8acd5dcb84289cd2424d/1594657494869/Screenshot+2020-07-13+at+12.24.35+PM.png GSHop https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0b85007adc097c9964cbce/1594590470898/Screenshot%2B2020-07-06%2Bat%2B10.57.08%2BAM.jpg GSHop - Each user has access to a customer profile via the website. As visualised on the left, this profile allows users to review the brands they have been recommended and the causes they have inadvertently supported. Users have the freedom to edit both sections to tailor their recommendations to their taste. Additionally, the progress bar towards the middle of the page shows them their progress in their rewards program. Meeting each ‘goal’ allows them access to additional discount codes. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0c8427b3e4653bfa8d5893/1594655793190/Screenshot+2020-07-13+at+11.56.09+AM.png GSHop https://www.akanksaupadhyay.com/kahila daily 0.75 2020-07-13 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0ca33c692a0d372e0effe5/1594663995503/Screenshot+2020-07-13+at+2.08.43+PM.png Kahila - My teammate and I co-lead the research protocol development and execution. Per the protocol, we were to ask for general feedback but also ask participants to execute two key tasks corresponding to each user persona. The most encouraging takeaway from our usability tests was that both participants were able to navigate through the different wireframes with ease. The participants did provide us with valuable feedback, which the research team synthesised into action items for the web design team, in advance of sharing the final product with our clients. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0c9f786388e61afcaa2816/1594662785273/Screenshot+2020-07-13+at+1.52.51+PM.png Kahila https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0ca15561fce476edbf1da3/1594663261536/Screenshot+2020-07-13+at+1.57.36+PM.png Kahila - Based on the journey maps constructed for both user personas, we began developing the wireframes for the website. Once we aligned with the clients on the content, we began building the website in Wordpress. Once the website was constructed, it was time for the next stage of UX testing: the usability test. https://www.akanksaupadhyay.com/framing-facebook daily 0.75 2020-07-16 https://www.akanksaupadhyay.com/partisan-news-coverage-of-covid19 daily 0.75 2020-07-12 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f0b7a271884f5561f344bc3/1589987036974/20140301_Trade-151_0124-copy.jpg Partisan News Coverage of COVID-19 https://www.akanksaupadhyay.com/case-study-asos-app daily 0.75 2020-07-16 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f10ae54fc9b597bc0843e15/1594928737961/Screenshot+2020-07-16+at+3.45.01+PM.png Case Study: ASOS App https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f1099cfa204845b13d6b6a6/1594923475332/Screenshot+2020-07-16+at+2.16.44+PM.png Case Study: ASOS App - From the landing page, users are hooked. Participants really liked that one of the first information streams notifies them of available discounts; makes them feel like the brand understands the importance customers place in price point. Another win for ASOS? Consistency! The discounts and offers presented on the home screen are the same as those communicated via push notifications. The consistency helps manage expectations, and can help build consumer trust. https://www.akanksaupadhyay.com/resume daily 0.75 2020-09-11 https://www.akanksaupadhyay.com/uxprojects daily 0.75 2020-07-29 https://www.akanksaupadhyay.com/uxprojects/kahila monthly 0.5 2020-07-28 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f204fb3e91f7d71676aaffc/1595953100379/.png UX Projects - Kahila: E-commerce Site for Apple Watch Strap - Based on the journey maps constructed for both user personas, we began developing the wireframes for the website. Once we aligned with the clients on the content, we began building the website in Wordpress. Once the website was constructed, it was time for the next stage of UX testing: the usability test. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f204f82fc109b63c7eca913/1595953033054/Screenshot+2020-07-28+at+12.16.43+PM.png UX Projects - Kahila: E-commerce Site for Apple Watch Strap https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f205041cdaac112d5cb9574/1595953226222/ UX Projects - Kahila: E-commerce Site for Apple Watch Strap - My teammate and I co-lead the research protocol development and execution. Per the protocol, we were to ask for general feedback but also ask participants to execute two key tasks corresponding to each user persona. The most encouraging takeaway from our usability tests was that both participants were able to navigate through the different wireframes with ease. The participants did provide us with valuable feedback, which the research team synthesised into action items for the web design team, in advance of sharing the final product with our clients. https://www.akanksaupadhyay.com/uxprojects/gshop monthly 0.5 2020-07-28 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f2052ca69308628949cdcf7/1595953875857/copy.jpg UX Projects - GShop: New Frontier in Sustainable Shopping https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f205311add8d627646e95a6/1595953948826/Screenshot%2B2020-07-06%2Bat%2B10.57.08%2BAM.jpg UX Projects - GShop: New Frontier in Sustainable Shopping - Each user has access to a customer profile via the website. As visualised on the left, this profile allows users to review the brands they have been recommended and the causes they have inadvertently supported. Users have the freedom to edit both sections to tailor their recommendations to their taste. Additionally, the progress bar towards the middle of the page shows them their progress in their rewards program. Meeting each ‘goal’ allows them access to additional discount codes. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f20536790d07e692a8b5463/1595954030238/Screenshot+2020-07-13+at+12.24.35+PM.png UX Projects - GShop: New Frontier in Sustainable Shopping https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f205344add8d627646e9e39/1595953995043/Screenshot+2020-07-13+at+11.56.09+AM.png UX Projects - GShop: New Frontier in Sustainable Shopping https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f20538561c5d609e693a259/1595954059922/Screenshot+2020-07-13+at+12.47.59+PM.png UX Projects - GShop: New Frontier in Sustainable Shopping https://www.akanksaupadhyay.com/uxprojects/yudimy monthly 0.5 2020-09-11 https://www.akanksaupadhyay.com/other-projects daily 0.75 2020-07-29 https://www.akanksaupadhyay.com/other-projects/bipartisan-news monthly 0.5 2020-07-29 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f21bb42818afc02a1a78739/1596046152061/Screenshot%2B2020-07-29%2Bat%2B2.08.33%2BPM.jpg Other Projects - Bi-partisan News Coverage of COVID-19 - The top five most recurring topics were: The economic impact of COVID-19 Forced closures of businesses Local government response to COVID-19 (green) Human interest stories Presidential communications (purple) It was interesting to see which groups of outlets focused on which topics. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f21ba212e1f8c2482e4c458/1596045863745/Screenshot+2020-07-29+at+1.25.53+PM.png Other Projects - Bi-partisan News Coverage of COVID-19 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f21c4484119547a5e0ce300/1596048492548/Screenshot%2B2020-07-29%2Bat%2B2.46.03%2BPM.jpg Other Projects - Bi-partisan News Coverage of COVID-19 - To analyse the difference in the kinds of words being used by outlets belonging to different partisan groups, we decided to focus left vs center-left-leaning outlets and right vs left-leaning outlets. An interesting note is that there seems to be very little overlap between the keywords being utilised by the left, left-centre and right-leaning outlets. Also, as depicted by the data visualisation, there seems to be a significant difference in the subject matter priorities of the different outlet groups. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f21bdb8c93c4c41a7c4d969/1596046783586/Screenshot%2B2020-07-29%2Bat%2B2.18.53%2BPM.jpg Other Projects - Bi-partisan News Coverage of COVID-19 - There were some obvious findings. For example, most of the content about the economic impact was generated by center-leaning outlets. Spikes in coverage coincided with the two stock market drops: one at the end of February, and one in the middle of March. https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f21bee8fe52e1594eb6be18/1596047125415/Screenshot%2B2020-07-29%2Bat%2B2.23.36%2BPM.jpg Other Projects - Bi-partisan News Coverage of COVID-19 - There were also some interesting topics, that were covered very briefly over our window of consideration but deserve a call out, such as the impact of COVID-19 on sports. Most of the coverage was generated by center-left-leaning and right-leaning outlets. Of note, the content peak seems to predate the announcement regarding the cancellation of March Madness. https://www.akanksaupadhyay.com/ux-love-letters daily 0.75 2020-09-11 https://static1.squarespace.com/static/5e6fe4fad898c43109d848f3/t/5f5bd56f3b7b6d66dfcd0479/1599853945261/UXLLLogo-01.png UX Love Letters